About multiplié

20 years ago, the idea of the Nabaztag was born, the first electronic object connected to the Internet. This poetic object (despite all our efforts to make it respond to a market need) had an unexpected and unique success.

Since then, no such object has really emerged and we have to look to the makers' communities to see a nice use of technology. We tried in 2013 to create a "People's Republic of Interactive Things" with reaDIYmate, without success.

This idea of a publishing house was born from my desire to see creative, poetic, living technological objects. We live surrounded by technology but it seems to serve purposes we don't share.

A living electronic object is a technological object that includes electronic components, software and mechanical elements. I can't think of a better word than living to characterise their behaviour. Because they are neither stupidly connected nor simply smart or interactive. They express themselves. They live their lives.

multiplié's vocation is to work with authors to design, industrialise and market their creations in small and medium series. The design work also involves setting up multidisciplinary creative teams because authors rarely master all the fields (behaviour, forms and technologies). Industrialisation must be adapted to manufacturing in small batches, often carried out by the authors themselves. Finally, the potential for commercial success remains a mystery to me since, to my best knowledge, no one has ever tried this.

Olivier Mével *


(*) Olivier Mével is one of the pioneers of the Internet of Things, co-founder and creator of the Nabaztag, he also founded one of the first french digital agency in 1994 (BaBeL) and co-founded and directed for 10 years the first engineering house specializing in connected objects and environments (Enero).